Monday, September 10, 2007

Ten Things Google Has Found To Be True

Was poking around google.com, looking for a copy of their latest annual report, driven by curiousity about the way it would be presented graphically, visually. I didn't find it. (the closest I could find was a plain text filing with the SEC - not even typographically inspiring!)

There was some good fortune, however.

I chanced upon an article under their philosophy section, titled "Ten Things Google Has Found To Be True".

Click on the article name above - it's linked to the page - to read the details. The 10 things are:

1. Focus on the user and all else will follow
2. It's best to do one thing really, really well.
3. Fast is better than slow
4. Democracy on the web works
5. You don't need to be at your desk to need an answer
6. You can make money without doing evil
7. There's always more information out there
8. The need for information crosses all borders
9. You can be serious without a suit
10. Great just isn't good enough

As I read through, I couldn't help but think of the distinction between information and knowledge. Between what we KNOW and what we know. Between words that merely adorn, and those that inspire and change lives and the world.

What if we could give more data, more information to every living being on earth? Would the world become a better place? Would human relationships improve? Would cruelty disappear? Would wisdom become the norm?

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